Our very own Wendy Gratereaux was a guest speaker for the eMBA students at the University of Texas San Antonio (UTSA) main campus. Recent grad and selected for her expertise with both academic methodology and real world applications, Wendy presented in April to a room of professionals enrolled in the program. The audience was engaged and asked plenty of questions regarding target markets and building personas and they were also intrigued with social media analytics. Students also learned how a solid social media strategy impacts SEO. Some of the students were very savvy in their digital marketing knowledge which is great given the newness of the industry and limited companies in the area that have a working history in the field.
Check out the flier:
Advances in social media have enabled companies to gain instantaneous crucial insights about target audiences. These insights are translated in to better products and services offered by organizations. With the crucial data, managers devise a stronger marketing strategy and specific online marketing campaigns to strengthen relationships with audience members at every opportunity.
Topics Covered:
1. Define Social Media
2. Introduction to SEO & SEM
3. Social Media Platforms
4. Archetypes (personas)
5. Analytics and ROI
6. Importance of HIGH Quality Content Creation curated for various communication channels
About the Instructor:
Wendy Gratereaux is a published writer and online content creator for the technology industry and has 15 years of experience in Sales and Marketing. She started her own agency, Greaux Digital, and other current Professional accomplishments are in project management and global business development for new Tenzing Managed IT. Most recently, she is pioneering the latest strategies and techniques to attract and retain business while performing as an adjunct faculty for Social Media Marketing at UTSA.
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