utsa_new_logoOur very own Wendy Gratereaux was a guest speaker for the eMBA students at the University of Texas San Antonio (UTSA) main campus. Recent grad and selected for her expertise with both academic methodology and real world applications, Wendy presented in April to a room of professionals enrolled in the program.  The audience was engaged and asked plenty of questions regarding target markets and building personas and they were also intrigued with social media analytics. Students also learned how a solid social media strategy impacts SEO.  Some of the students were very savvy in their digital marketing knowledge which is great given the newness of the industry and limited companies in the area that have a working history in the field.

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